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Blog // Connect Puerto Rico

TV Spots in Puerto Rico Promote Digital Literacy and Internet Relevance

By Wil Payton

The Puerto Rico Broadband Taskforce, in collaboration with the Ad Council and Connect2Compete, produced three television spots to promote digital literacy and the relevance of the Internet. A 2012 Connect Puerto Rico survey found that 65 percent of residents do not subscribe to broadband services in their home. The EveryoneOn campaign was designed to help citizens understand the Internet’s potential for positively impacting their quality of life. Below is an excerpt from a News is My Business article on the campaign: “‘EveryoneOn’ will raise national awareness about the importance of digital literacy and help reach the more than 60...

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Everyoneon.org PSA’s Available

By Wil Payton

Connect2Compete, in partnership with the Puerto Rico Broadband Taskforce, today released a series of public service announcements (PSA) on everyoneon.org. The campaign was designed to promote the importance of digital literacy skills and increase access to free computer and Internet training classes. Low-income and minority Americans disproportionately find themselves on the wrong side of the digital divide, excluded from the digital economy and all its benefits. A 2012 Connect Puerto Rico report revealed that nearly 85% of Puerto Rico households had access to fixed broadband at advertised speeds of at least 3 Mbps download/768 Kbps upload...

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